Articles written by the Cision team.
Public relations in marketing is a company’s use of tactics and strategies that generate brand equity, build a positive image, highlight product and service launches and updates and ultimately boost sales and revenue. Let’s take a closer look at the ...
As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.
According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article...
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the...
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we ...
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the...
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR...
Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products,...
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate...
While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better ...
