Newsworthy Reasons to Write a Press Release: Part 6: Original Content
Sharing helpful, relevant and educational original content can help better position your company as an expert in your field or industry and gain new customers.
Crisis Comms Checklist
The Crisis Comms Checklist guides your strategy development - from media monitoring processes and stakeholder communications planning to identifying key advocates and influencers.
How PR Pros Can Think More Like Marketers – and Why They Should
In today's digital world marked by misinformation, brands are navigating the complexities of reputation management. This environment increasingly blurs the lines between marketing and PR – and maybe that’s a good thing.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits of new PR software, and tips for getting executive buy-in.
2024 State of the Media Report
This year’s State of the Media Report covers: - Words and actions that truly get journalists’ attention - Most effective channels for reaching journalists - Resources most likely to win PR teams more earned media coverage - Factors that journalists say make up a “perfect” PR pitch
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
The ability to craft an effective PR pitch is at the core of the public relations profession. Not only does pitching help secure coveted earned media that builds brand awareness, but it also helps build rapport and relationships with journalists that can prove beneficial over time. Here are 7 journalist-approved tips on how to write a PR pitch that gets results.
Mastering the Pitch: Data-Backed Strategies for Smarter PR
Mastering the Pitch: Data-Backed Strategies for Smarter PR explains how you can use data to craft compelling, relevant pitches that will incite action from journalists and generate more earned media – and more awareness for your brand.
How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
In recognition of World Press Freedom Day on May 3, we want to recognize the journalists who work hard each and every day to keep the public informed, tell all sides of a story, give a voice to the marginalized and hold those in power accountable. Here are some ways that PR pros can work on by helping journalists in a more direct way when reaching out to and working with them.
![[On-demand Webinar] Strategies for Breaking Through the Noise to Elevate Your Brand](/content/dam/cision-optimized/asia/resources/event---webinar/PRN-webinar-cutting-through-noise.png "[On-demand Webinar] Strategies for Breaking Through the Noise to Elevate Your Brand")
[On-demand Webinar] Strategies for Breaking Through the Noise to Elevate Your Brand
Watch our panel of experts as they discuss the public interest and trends around ESG, and how PR and comms professionals are relied upon more than ever to support brand ESG initiatives. PR Newswire’s Glenn Frates moderated the panel, which included Leslie Scott, Managing Director, Global Response and Corporate Communications at United Airlines, and Kim Sundy, Senior Director, Sustainability at Kellanova.
How Do You Write a Compelling Release about Sustainability?
How can you communicate your brand's position in a compelling press release about sustainability? Read on to discover our top tips for telling your brand's sustainability story.
3 Tips for More Impactful Sustainability Communications
Every April is a good chance to consider what your brand is doing for the environment, so here are a few tried-and-true ways to stay impactful and relevant in your communications around sustainability.
How Prevalent is Generative AI in PR and Comms?
Coverage and interest in Generative AI in PR and Comms may be sky high, but to what extent have PR and comms professionals bought into generative AI? And is it being integrated into workflows?
PR in the Age of Misinformation
There’s a world of information at our fingertips, but how much can we actually trust it? In PR in the Age of Misinformation: Building and Maintaining Brand Trust we explore: - The rise of misinformation, what’s driving it and how it impacts brands - How PR teams can battle misinformation – and why they need to - How PR teams are using technology combat misinformation and protect brand reputation
5 Ways to Combat Misinformation About Your Brand
We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. What other immediate steps can PR teams take do to ensure they’re ready to tackle the issues at hand? Here are five ways to combat misinformation.
The Art of Brand Storytelling in PR
From ancient oral traditions to the robust online platforms of today, sharing stories is an integral part of human culture and connection. Stories are not merely entertainment – they have the power to change our mood, our mind, and our life. We’ve gathered expert advice to help you create captivating brand stories that will stand out.
APAC PR and Communications teams are Redefining Creativity with AI Tools
From automating repetitive tasks to offering optimal storytelling and content formats, AI has certainly more than dabbled into the world of PR and communications. The above might not be news at all, but what about AI tools pushing creative boundaries? In this article, we explore how APAC PR and comms professionals are redefining creativity with AI tools.
The Surprising Link Between Tech Industry Trends and Your PR Strategy
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we learn from those winners?
Manulife Singapore Optimizes Campaign Reach with Multimedia News Release
The financial services company turned to PR Newswire to help boost media visibility and coverage of this multimedia campaign. Besides having an interesting campaign concept, it is also vital to ensure that the key message is targeted to the relevant media and audiences. Manulife Singapore was looking for a way to amplify campaign awareness and media coverage in order to increase participation in the Manulife Vault Game.
Which Influencers Are the Most Effective? The Answer Varies
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
Hyundai Motor Company Enhances Global Presence with PR Newswire’s Communications Solutions
Hyundai Motor Company is one of the world’s largest automotive manufacturers with a presence in over 200 countries. In recent years, the company’s PR team has been expanding rapidly to manage a growing list of global communications requirements from its various business domains. Hyundai Motor Company utilized PR Newswire’s expertise to distribute more than 50 press releases from 2019 to 2020.
10 Newsworthy Reasons to Send a Press Release
In 10 Newsworthy Reasons to Send a Press Release, we break down the most common subject categories of press releases and outline the use cases for each.
5 Creative Ways to Amplify Your News Beyond the Press Release
We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message -- using your press release as the foundation of your comms campaign.
PR Statistics: 2024 Global Comms Report by the Numbers
The 2024 Cision and PRWeek Global Comms Report surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry’s biggest trends and challenges. The full report is available to download now, but if you’re looking for quick takeaways, we’ve pulled out key PR statistics from the report’s global data to give you food for thought.
How to Craft an Engaging Release about AI?
Whether you’re planning to showcase your new AI-enhanced product launches, collaborations, or insights, we’ve gathered some tips and examples that will help you to craft a release about AI that stands out.
5 Ways to Woo the Media, Build Better Relationships, and Increase Your Coverage
The relationship between public relations professionals and journalists is often complicated. According to journalists surveyed for our 2023 State of the Media Report, they value their relationships with PR professionals; however, they also admit there are a few things their public relations counterparts could do to step up their game.