The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
![[On-demand Webinar] Press Release Masterclass: Optimizing Financial Services Releases](/content/dam/prnewswire/lp/master-class-financial-services.png "[On-demand Webinar] Press Release Masterclass: Optimizing Financial Services Releases")
[On-demand Webinar] Press Release Masterclass: Optimizing Financial Services Releases
Watch to find out what our experts discussed: - Highlight current trends in financial services releases - Provide best-in-class examples of financial services releases - Advise on proven practices to increase engagement with your own financial service-related releases
7 Types of PR Pitches (And How to Nail Each One)
Using data from our 15th annual State of the Media Report, a survey of more than 3,000 media professionals, influencers, and bloggers, we’ve outlined the best practices for PR pitching, the most common pitch types, and how to capture journalists' attention (in a good way).
What is Brand Sentiment? Examples and How to Measure Effectively
Measuring share of voice will give you an idea how much your brand if being discussed, but that alone won’t paint a full picture. You need to analyze the sentiment of your audience’s posts to understand the true feeling about your brand.
Newsworthy Reasons to Write a Press Release: Part 6: Original Content
Sharing helpful, relevant and educational original content can help better position your company as an expert in your field or industry and gain new customers.
The Role of Content in Brand Building
This blog post explores how quality content can enhance brand reputation and create a more robust identity in the market.
Crisis Comms Checklist
The Crisis Comms Checklist guides your strategy development - from media monitoring processes and stakeholder communications planning to identifying key advocates and influencers.
Time to Upgrade? Telltale Signs to Invest in New Public Relations Software
When do you know it’s time to upgrade? And how do you make the switch? Here’s a look at the telltale signs, as well as the benefits of new PR software, and tips for getting executive buy-in.
How PR Pros Can Think More Like Marketers – and Why They Should
In today's digital world marked by misinformation, brands are navigating the complexities of reputation management. This environment increasingly blurs the lines between marketing and PR – and maybe that’s a good thing.
2024 State of the Media Report
This year’s State of the Media Report covers: - Words and actions that truly get journalists’ attention - Most effective channels for reaching journalists - Resources most likely to win PR teams more earned media coverage - Factors that journalists say make up a “perfect” PR pitch
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
The ability to craft an effective PR pitch is at the core of the public relations profession. Not only does pitching help secure coveted earned media that builds brand awareness, but it also helps build rapport and relationships with journalists that can prove beneficial over time. Here are 7 journalist-approved tips on how to write a PR pitch that gets results.
Mastering the Pitch: Data-Backed Strategies for Smarter PR
Mastering the Pitch: Data-Backed Strategies for Smarter PR explains how you can use data to craft compelling, relevant pitches that will incite action from journalists and generate more earned media – and more awareness for your brand.
How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
In recognition of World Press Freedom Day on May 3, we want to recognize the journalists who work hard each and every day to keep the public informed, tell all sides of a story, give a voice to the marginalized and hold those in power accountable. Here are some ways that PR pros can work on by helping journalists in a more direct way when reaching out to and working with them.
![[On-demand Webinar] Strategies for Breaking Through the Noise to Elevate Your Brand](/content/dam/cision-optimized/asia/resources/event---webinar/PRN-webinar-cutting-through-noise.png "[On-demand Webinar] Strategies for Breaking Through the Noise to Elevate Your Brand")
[On-demand Webinar] Strategies for Breaking Through the Noise to Elevate Your Brand
Watch our panel of experts as they discuss the public interest and trends around ESG, and how PR and comms professionals are relied upon more than ever to support brand ESG initiatives. PR Newswire’s Glenn Frates moderated the panel, which included Leslie Scott, Managing Director, Global Response and Corporate Communications at United Airlines, and Kim Sundy, Senior Director, Sustainability at Kellanova.
3 Tips for More Impactful Sustainability Communications
Every April is a good chance to consider what your brand is doing for the environment, so here are a few tried-and-true ways to stay impactful and relevant in your communications around sustainability.
How Do You Write a Compelling Release about Sustainability?
How can you communicate your brand's position in a compelling press release about sustainability? Read on to discover our top tips for telling your brand's sustainability story.
The Ultimate PESO Toolkit
Discover the transformative potential of PESO for achieving multichannel success with our comprehensive toolkit. Gain practical insights with three essential resources included. Download now!
How Prevalent is Generative AI in PR and Comms?
Coverage and interest in Generative AI in PR and Comms may be sky high, but to what extent have PR and comms professionals bought into generative AI? And is it being integrated into workflows?
PR in the Age of Misinformation
There’s a world of information at our fingertips, but how much can we actually trust it? In PR in the Age of Misinformation: Building and Maintaining Brand Trust we explore: - The rise of misinformation, what’s driving it and how it impacts brands - How PR teams can battle misinformation – and why they need to - How PR teams are using technology combat misinformation and protect brand reputation
5 Ways to Combat Misinformation About Your Brand
We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. What other immediate steps can PR teams take do to ensure they’re ready to tackle the issues at hand? Here are five ways to combat misinformation.
The Art of Brand Storytelling in PR
From ancient oral traditions to the robust online platforms of today, sharing stories is an integral part of human culture and connection. Stories are not merely entertainment – they have the power to change our mood, our mind, and our life. We’ve gathered expert advice to help you create captivating brand stories that will stand out.
How to Get Started Using PESO
From leveraging owned media to easily repurposing content, discover PESO key practices to engage your audience across multiple channels effectively.
What is PESO for PR and Marketing?
Discover how the PESO maximizes brand visibility through paid, earned, shared, and owned media. Unleash your PR and marketing potential now!
APAC PR and Communications teams are Redefining Creativity with AI Tools
From automating repetitive tasks to offering optimal storytelling and content formats, AI has certainly more than dabbled into the world of PR and communications. The above might not be news at all, but what about AI tools pushing creative boundaries? In this article, we explore how APAC PR and comms professionals are redefining creativity with AI tools.
The Surprising Link Between Tech Industry Trends and Your PR Strategy
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we learn from those winners?