The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
3 Questions that Hold the Key to a Great Product Launch Press Release
Read to find out the three essential questions that your press release should be able to answer when crafting a product launch press release.
6 of Your Burning PR Questions Answered
We've pulled together some of the most common PR questions.
Social Media Monitoring: What Is It and Why Is It Important?
Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.
Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
We created this tip sheet: a list of do's and don'ts for anyone who wants to create an effective influencer plan for your PR strategy, but doesn’t know where to begin. Get practical advice you can apply today to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.
2024 State of the Press Release Report
This year’s State of the Press Release Report covers: - How to optimize headlines for maximum visibility - Insights into the use of generative AI in press release creation - Why the inclusion of multimedia with releases is essential - The increasing use of multichannel communications strategies
What Is Press Release Analytics? PR Measurement Tools and More
Elevate your PR game with press release analytics. Learn to optimise campaigns and track performance for impactful results! Discover more now.
South Korea Media Landscape: Insights from Media Users in South Korea 2023 Report
Read to find out valuable insights on South Korea's dynamic media ecosystem.
How to Promote a Press Release: Tactics and Strategies
The landscape of press release promotion is transforming. To amplify your reach and ensure your news gets noticed, it’s time to rethink how to promote a press release.
The Ultimate Toolkit for Getting Your Press Release Noticed
We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.
Free Press Release Templates and Examples
Explore our free press release template and collection of examples. Craft compelling press releases effortlessly with our expert-curated resources.
Press Release vs. News Release: What's the Difference?
As you dig deeper into the PR world, you might hear several different terms used that seem to mean the same thing. One of the most common questions is about the definition of press release vs. news release. Read to find out the differences now.
The Complete Guide to PR Pitching
In The Complete Guide to PR Pitching, we take a deep dive into all the important elements of pitching to share pitching tactics and approaches you likely haven’t seen elsewhere.
The Multichannel Communications Playbook
In our latest guide, we outline why a multichannel comms strategy is essential for driving revenue generation, improving ROI and reaching new audiences.
Most Desired News by Japanese Media - Key takeaways from the Comms Connect Event in Japan
On July 19, 2024, Cision PR Newswire Japan held its first ever event! Read on to find out some of the event highlights.
How Do You Nail a Release About Travel and Tourism?
Read to discover tips that would aid you in crafting travel and tourism-themed releases.
7 Must-Have PR KPIs to Measure Your Communications Campaign
Finding measurable and comparable key performance indicators (KPIs) over time that reflect the work invested and the impact of that work is a central concern for PR professionals. To make it easy for you, we’ve outlined seven metrics that every communication professional should look to roll into their KPI reports.
10 Media Pitching Tips Directly From Journalists
Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.
3 Must-Have Elements for Your Next Press Release
It is WORTH making your press release stand out – and here’s how. Read to find out the must-haves for your press releases, ways to get the most mileage out of each release, and how to understand if your efforts are paying off.
7 Tips for Building Dynamic Media Relationships
In our recent Comms Connect event in Beijing, Lynn Liu, VP of Audience Development and Distribution Services of PR Newswire APAC, shared 7 tips based on the findings from our 2024 State of the Media Report that could help one foster fulfilling and mutually beneficial media relationships.
Top 10 Benefits of Publishing a Press Release
Why are press releases important, even in today’s digital age? Let’s explore the many benefits of press releases.
The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips
We’ve assembled some of the biggest takeaways and best lessons for PR and communications teams, which include the biggest challenges facing journalism today, the impact of social media and artificial intelligence (AI) on the industry, and what it all means for their profession going forward.
![[On-demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists](/content/dam/cision-revamp/cision-optimized/resources/webinars-and-events/thumbnails/webinar-sotm-on-demand-1280x720.png "[On-demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists")
[On-demand Webinar] Understanding Today's Media: Industry Insights from Top Journalists
Watch this panel of journalists from top media outlets as we explore findings from our 2024 State of the Media Report. You’ll get a behind-the-scenes look at the media’s biggest challenges, highest priorities, and what it all means for PR teams. More importantly, you’ll find out what it really takes to build effective, long-lasting relationships with journalists.
Building a PR Campaign: A Step-by-Step Guide
What does it take to create a successful digital PR campaign? In this article, we’ll take you through the 10-step process we recommend for every PR pro looking to earn press coverage.
How Do You Communicate an Event Partnership?
Read to discover some ideas that make for an engaging press release about an event partnership.