The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
What Is Brand Equity and How Do You Measure It?
As a brand owner, PR professional or marketer, you've likely heard the term "brand equity" before. But what exactly does it mean? While you may not be able to define it off the bat, chances are you know more about brand equity than you realize.
What is a Press Release?
According to our 2023 State of the Media report, press releases are the number-one resource journalists rely on to generate ideas for stories. They’re also among the most useful ways to generate earned media coverage for your brand. This article will cover the meaning of a press release, why they’re so powerful and how you can get started using them.
In Their Own Words: Journalists on the PR Pitches That Really Got Their Attention (For Better or Worse)
With PR professionals outnumbering journalists five to one by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid declining resources, according to the 2023 State of the Media Report, they have even less time to review pitches or engage with PR professionals. So what can PR and communications professionals do to not only get the attention of journalists, but make that crucial first step to building a long-term, mutually beneficial relationship?
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Cision’s Global State of the Media Report is now in its 14th year, and for 2023, we wanted to make a few changes to our survey to learn more about what’s on the mind of today’s journalists. Alongside queries designed to collect quantitative data, we posed qualitative questions to shed light on trends reporters are seeing. In one such request: We asked journalists to finish the following statement: “The next generation of journalists need to be…”
How to Start Using AI for PR and Communications Today
For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to work smarter, faster and more effectively?"
Data-Driven Strategies and Inspiring Stories for a Successful Campaign – Key takeaways from the Comms Connect Event in Vietnam
Vietnam, an emerging country with a fast-developing economy, thrives on its youthful and dynamic labor force. As its economy expands, the demand for effective PR and communications strategies to help businesses and organizations connect with their target audiences has also grown.
What Is Earned Media? Definition, Examples and Benefits
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital landscape.
The Complete Guide to Brand Mentions
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital landscape.
What Is Earned Media? Definition, Examples and Benefits
The meaning of brand mentions is also evolving along with the digital transformation. So, let’s talk about what brand mentions are, why they’re important and why you need to take a deeper dive into what they really mean in order to stand out in the overcrowded digital landscape.
![[On-demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists](/content/dam/cision-optimized/asia/resources/event---webinar/SOTM_webinar_Banner.png "[On-demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists")
[On-demand Webinar] How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists
If one thing is clear from the 2023 State of the Media Report, a survey on over 3,100 journalists worldwide, it’s that the media landscape is more complicated than ever, particularly in light of the era of AI. It’s also more important than ever that PR professionals and the media partner to ensure the right information gets to the right audiences at the right time. How exactly do we accomplish that? That is the question we will seek to answer in our new webinar: How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists.
How PR Newswire helped Vinamilk expand its brand footprint in mainland China?
While Vinamilk is a well-known dairy brand in Vietnam. It had a nascent brand presence in mainland China. The company needed to localize its communications efforts in order to establish its reputation as a brand that produces high-quality and nutritious dairy products.
From Media Monitoring to Developing Impactful Content - Key takeaways from the Comms Connect Event in Indonesia
After a three-year hiatus due to COVID-pandemic, Cision PR Newswire held our very first event in Indonesia in the post-pandemic era. Comms Connect Indonesia graced Jakarta on 12th July 2023, which was met with much enthusiasm by an impressive turnout! Read on to find out the highlights.
Frequently Asked Questions About PR Measurement
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent Measurement 101 webinar, led by Insight Directors Camille Rollason and Alex Alsworth, provided an introductory look at best practices and how to make sense of audiences and data.
![[On-demand Webinar] Measurement 101](/content/dam/cision-optimized/asia/resources/event---webinar/banner-measurement-101.png "[On-demand Webinar] Measurement 101")
[On-demand Webinar] Measurement 101
Discover helpful insights on how best to succeed in PR measurement. Let Cision help you make sense of it all with our Measurement 101 webinar. This session is aimed at PR professionals who have been working in the industry for a short time, as well as more qualified professionals looking to improve their measurement knowledge.
What Is Media Monitoring?
Knowing what people think and feel about your brand is invaluable, and media monitoring can help do just that. Media monitoring enables strategic communications and marketing teams stay informed about what people say about their company, products, services or competitors and respond to that feedback more effectively. In a way, it allows you to be the proverbial fly on the wall.
Communication Lessons from Nobel Laureate Maria Ressa
“We create the world we want,” said Maria Ressa, the Filipino-American founder and CEO of the news website Rappler, upon accepting the 2021 Nobel Peace Prize for championing freedom of expression and speaking truth to power. The consummate communicator, Ressa spoke with clarity, sincerity and humility about how her own life experience fuels her mission to advocate for democratic values in her career.
The Communicator's Funnel
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. This guide outlines how to organize your communications goals to benefit the entire sales funnel, evaluate PR's contribution to the bottom line, and use data to guide your PR strategy.
Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications industry, something which our speakers had so graciously contributed for the event.
Creating impactful content requires data, insight, and experience - Key takeaways from the Comms Connect Event in Singapore
Comms Connect provides an opportunity for strategic communicators to mingle and connect (of course). But most importantly, it seeks to share the wisdom of experts on how one can make, monitor and measure impact effectively in the communications industry, something which our speakers had so graciously contributed for the event.
You Know More About AI in Comms Than You May Think
Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood epics – think the near-future Los Angeles in Her or Tony Stark's computer J.A.R.V.I.S. from the Marvel films – AI is firmly and productively a part of our everyday lives.
Harnessing the Power of AI for PR and Strategic Communications
While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams.
How PR Newswire helped Bank Rakyat Indonesia global brand awareness and increase the number of overseas buyers?
In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI) , a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. However, the BRI team needed help to promote the event to its target audience globally to gain global brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.
ESG Communication Trend Report
Industry interest in ESG has steadily risen over the last few years, with the daily news agenda often being underpinned by ESG stories and headlines. But how has the ESG conversation evolved post-pandemic? Cision’s ESG Communications Trends report delves into the changing face of ESG expectations and what communicators need to know about where the debate currently sits.
Are APAC communicators maximizing the potential of earned media?
As a consumer, how many times have you bought something after seeing an advert (paid media) vs reading a glowing review from trusted media (earned media)? Most probably, often enough, and rightfully so, we buy into earned media over paid media as earned media is the most effective form of communication.