The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership
Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views.
4 Steps to a Personalized PR Lifecycle
Journalists get 100 pitches per week and ignore most of them. The only way your pitch will stand out is if you use a personalized PR approach.
The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia
Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers.
UK's Cost of Living Crisis and Supermarkets: Understanding Conversations that Matter
The cost of living crisis is affecting almost every UK household in 2022, with consumers increasingly feeling the pinch when it comes to their food shopping. In fact, our food bills are expected to rise by £380 by the end of this year. As a result, UK supermarkets are under to deliver - and demonstrate - value for money. The cost of living crisis is one of the biggest topics of conversation within the media. But how has this affected supermarket communications? And how are different chains looking to help their customers? Learn how UK supermarkets are using loyalty schemes and affordability messaging to increase share of voice.
From Insights to Impact: Communications Strategies Learnt in the Support of the Ukrainian Cause
2022 has represented a landmark change in the global geopolitical situation as Russia invaded the Ukraine. As a result, millions of Ukrainians have been displaced, with a huge number seeking asylum in other countries. In February, the aim of communications teams in humanitarian organisations was to drive donations from the public and influence policy making within the UK government to support Ukrainian asylum seekers. Learn how these organisations used traditional and social media to gain support for the Ukrainian cause.
Behind The Byline Podcast: With Rachel Lee, Assistant Editor, TTGmice and TTGassociations
As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see.
14 Ways to Make (or Break) Relationships with Journalists
Journalists on What They Really Want from PR Pros Let’s face it: PR and the media need each other. As the media landscape becomes more competitive, building meaningful, lasting relationships with relevant journalists and media influencers has never been more important.
Behind The Byline Podcast: With Vivian Liu, Technology Journalist, Commercial Times
For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist.
APAC PR Planning Toolkit 2022
Chart out your PR plans with our toolkit filled with comms ideas and best practices in media pitching and earned media management.
Behind The Byline Podcast: With Reta Lee, Editor-in-Chief, Yahoo! Life Southeast Asia
From receiving childbirth advice from former Hong Kong governor Chris Patten on an event stage to jetting to Sydney for an in-depth conversation with British pop singer Mick Hucknall (of Simply Red), Luisa Tam, Senior Editor of the South China Morning Post, has encountered a spectrum of colourful personalities during her journalism career that spans close to four decades.
Bacardi in Good Spirits with Successful CSR Initiative
Strong Communications Strategy Backed by Effective Measurement Program Sets New Industry Standard Bacardi has changed its approach to its CSR-related communications and PR following the success of its global sustainability initiative, Good Spirited. Using measurement and analytics from Cision, the Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
International Women’s Day 2022: #BreakTheBias Through Communications
Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political achievements of women and it also marks a call to action for accelerating women’s equality.
Adobe: Proving the Most Accessible and Efficient Path to PR-ROI
This piece originally appeared on PR News and is republished here with permission. Most PR practitioners conflate generating a return on PR investment with proving PR value. The two, however, hold very different meanings.
Cision's 2022 Global State of the Media Report
Cision and PRWeek's 6th Annual Report looks at how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
The Power of Visual Branding
Learn how Adidas steered conversations on social through engaging visual narratives. Everybody loves a story! That's why crafting narratives which keep audiences abuzz is crucial to any PR strategy.
PR Newswire APAC Communications Calendar 2022
Plan your PR campaigns with our comms tips on the line-up of major events and festivals across APAC this year.
Seeing beyond vanity metrics to understand audience resonance with your stories
E3 (short for Electronic Entertainment Expo) is a global trade event for the video game industry. This year, both Nintendo and Xbox had big announcements at E3.
Macmillan Cancer Support - Cision Insights
Cision has collaborated with Macmillan Cancer Support to implement an effective measurement programme that aligns to their goals.
Admiral - Cision Comms Cloud
Find out how Cision helped Admiral monitor and measure their coverage during a time when the media was dominated by one topic: the pandemic.
Nosy Crow - PR Newswire
Find out how PR Newswire helps Nosy Crow achieve one million downloads three weeks after launch.
Testimonials
See what our customers have to say about Cision’s products, people and services.
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Pladis - Cision Comms Cloud
See how Cision, working with 3 Monkeys Zeno, revolutionised pladis' comms output with the Cision Communications Cloud
Gumtree - Cision Insights
Gumtree worked with Cision Insights to create a robust framework to measure and drive its communications initiatives.
Alzheimer’s Research UK - Cision Comms Cloud & Insights
Increasing their visibility, positioning them as key influencers and increasing their brand profile.