Erin Payton is an Integrated Marketing Manager for Distribution at Cision. In her role, she develops multichannel marketing campaigns, drives demand generation, fosters brand awareness and creates thought leadership. Away from the keyboard, she is an unabashedly enthusiastic cat mom to Mia.
Read to uncover the 3 reasons why multimedia should be part of your comms strategy
Sharing helpful, relevant and educational original content can help better position your company as an expert in your field or industry and gain new customers.
