Go Beyond Measuring Output. Understand What Drives Successful Outcomes
You’ve connected with the right influencers, sent out a press release and secured some coverage. Now what?
When you have the data to see how many people you’re reaching, what they’re saying, and what they’re doing with your content, you get informed. You get ideas. You build more effective campaigns.
That’s where Cision’s customisable Monitoring and Analytics platform comes in.
See the metrics that matter and turn them into executive-ready reports
Dynamic Data
Compare performance over time to understand your campaign's effectiveness. Monitor domain authority to see how many people you are actually reaching.
Holistic View
With over 100 million data sources available, never miss a mention of your brand or topics of interest on news and social media sites and other digital channels.
Competitor Analysis
See how you’re doing relative to the competition and uncover opportunities to step up your game.
Interactive Reports
With one click, turn your Cision dashboard into sleek reports you can quickly download or share with a simple URL.
Media Monitoring
Get the Full Picture of Your Brand Reputation
With access to the most complete collection of global online news, blogs, print and broadcast channels, along with the billions of conversations happening on social media, Cision monitors them all to help you get a full view of your company’s reputation...and the power to influence it.
What are people saying about you on social media?
Tap into our AI-powered deep social listening to understand what is being said about your company, products and industry on digital channels worldwide. Insights appear on your dashboard in minutes, which you can use to manage your brand reputation, capitalise on trending stories and build smarter communications strategies.
Get real-time and historical insights with Cision Social Listening powered by Brandwatch.
The 2021 Global Comms Report
The #1 challenge for U.S. comms leaders is “the inability to measure impact effectively."
Cision partnered with PRWeek to understand how the PR industry continues to evolve and adapt amid new tools and technology, higher expectations – and the challenges of a global pandemic.
Learn more about the challenges and opportunities ahead.
Earned Media Analytics
See How Your Brand Connects
You know that campaign success is about quality over quantity. You need to understand the influence the outlets you are reaching actually have. Thanks to best-in-class digital reach and social amplification, we help you do just that.
Alerts!
Stay on Top of a Crisis or Opportunity
Reporting
Share and Celebrate Your Success
You’ve done the work. You’ve gotten informed, iterated and improved. Now use Cision’s interactive reports, alerts and integrations to show colleagues, stakeholders and executives your earned media success.
Cision Reporting Capabilities
Interactive Reports
With one click, you can turn your Cision dashboard into sleek reports that can be downloaded or shared with a simple URL.
Google and Adobe Analytics
See the effect earned media is having on your website traffic, user behavior and goal conversions by integrating your Google Analytics or Adobe Analytics account.
API
Incorporate earned media data into the larger marketing and business metrics. Bring earned media tracking into internal reporting structures with a fully customizable REST API that integrates with business intelligence software like Tableau, PowerBI, Domo and more.
When you have all the data, you can do anything
We know that PR professionals need more than just a broad reach. There are a million sites out there that aren’t relevant and, therefore, not worth your time. With our Monitoring and Analytics, you have the data you need to easily identify the most beneficial influencers and sites to tell your story so you can build more successful campaigns and drive desired outcomes.
Jay Webster
Chief Product Officer, Cision
See the Power of the Full Cision Communications Cloud
Get More People Talking About You Through Better PR Distribution
Meet Your Extended Team
We know you’re busy. Our team of expert researchers can pull together daily news briefings, alerts and in-depth analysis of topics you care about to deliver the insights you want.
We also offer countless free resources to support you when and where you need it.
Learn More. Do More.
PR Tips, Case Studies, and Product Updates
Manulife Singapore Optimizes Campaign Reach with Multimedia News Release
The financial services company turned to PR Newswire to help boost media visibility and coverage of this multimedia campaign. Besides having an interesting campaign concept, it is also vital to ensure that the key message is targeted to the relevant ...
