Beyond PR Blog

How to Communicate with AI Skeptics

Many organizations are not taking into account how challenging it is to overcome initial skepticism of any new technology that changes the way people work.

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage

Don’t wait until Fashion Week to pitch your story. Whether you're promoting skincare, sustainable fashion, or beauty tech, this insider information will help you craft pitches that get noticed and get results.

How Healthcare Companies Are Using Press Releases

Healthcare PR professionals face unique challenges: sharing complex medical information, navigating rules and regulations and cutting through the noise to reach your target audience. It’s not always easy to get your message out effectively. You...

Embracing Sustainability: How Businesses Can Align with COP29 Priorities for a Greener Image

Media Q&A with Cat Nelson, Editor of PostMag, the newly revamped Sunday supplement from South China Morning Post

Read to find out what Cat Nelson, Editor of PostMag, South China Morning Post, has to say during our media Q&A session with her.

What is Crisis Communication? Definitions & Strategies

Let’s look at the fundamentals of crisis communication and strategies to prepare for and manage crises, should they arise.

3 Reasons Multimedia Should Be Part of Your Comms Strategy

Read to uncover the 3 reasons why multimedia should be part of your comms strategy

What is Sentiment Analysis? Definition, Examples & How to Use Effectively

Let's dive into what sentiment analysis is and how to use it effectively.

3 Questions that Hold the Key to a Great Product Launch Press Release

Read to find out the three essential questions that your press release should be able to answer when crafting a product launch press release.

6 of Your Burning PR Questions Answered

We've pulled together some of the most common PR questions.

Social Media Monitoring: What Is It and Why Is It Important?

Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.

What Is Press Release Analytics? PR Measurement Tools and More

Elevate your PR game with press release analytics. Learn to optimise campaigns and track performance for impactful results! Discover more now.

South Korea Media Landscape: Insights from Media Users in South Korea 2023 Report

Read to find out valuable insights on South Korea's dynamic media ecosystem.

How to Promote a Press Release: Tactics and Strategies

The landscape of press release promotion is transforming. To amplify your reach and ensure your news gets noticed, it’s time to rethink how to promote a press release.

Free Press Release Templates and Examples

Explore our free press release template and collection of examples. Craft compelling press releases effortlessly with our expert-curated resources.

Press Release vs. News Release: What's the Difference?

As you dig deeper into the PR world, you might hear several different terms used that seem to mean the same thing. One of the most common questions is about the definition of press release vs. news release. Read to find out the differences now.

Most Desired News by Japanese Media - Key takeaways from the Comms Connect Event in Japan

On July 19, 2024, Cision PR Newswire Japan held its first ever event! Read on to find out some of the event highlights.

How Do You Nail a Release About Travel and Tourism?

Read to discover tips that would aid you in crafting travel and tourism-themed releases.

7 Must-Have PR KPIs to Measure Your Communications Campaign

Finding measurable and comparable key performance indicators (KPIs) over time that reflect the work invested and the impact of that work is a central concern for PR professionals. To make it easy for you, we’ve outlined seven metrics that every...

3 Must-Have Elements for Your Next Press Release

It is WORTH making your press release stand out – and here’s how. Read to find out the must-haves for your press releases, ways to get the most mileage out of each release, and how to understand if your efforts are paying off.

7 Tips for Building Dynamic Media Relationships

In our recent Comms Connect event in Beijing, Lynn Liu, VP of Audience Development and Distribution Services of PR Newswire APAC, shared 7 tips based on the findings from our 2024 State of the Media Report that could help one foster fulfilling and...

Top 10 Benefits of Publishing a Press Release

Why are press releases important, even in today’s digital age? Let’s explore the many benefits of press releases.

The Future of Media and PR: Top Journalists Talk Social Media, AI, and Pitching Tips

We’ve assembled some of the biggest takeaways and best lessons for PR and communications teams, which include the biggest challenges facing journalism today, the impact of social media and artificial intelligence (AI) on the industry, and what it...

Building a PR Campaign: A Step-by-Step Guide

What does it take to create a successful digital PR campaign? In this article, we’ll take you through the 10-step process we recommend for every PR pro looking to earn press coverage.