bauma, the world’s largest trade fair for the construction industry, is returning to Munich, Germany, from April 7 to April 13, 2025. bauma is a great opportunity to explore the latest innovations, strengthen your business relationships, and gain insights into industry trends.
Here’s how to make the most of bauma 2025 for your brand.
1. Define Your Objectives Before the Event
bauma is the world’s biggest construction event, and having clear goals will ensure you maximize your time.
- Identify Needs: 72% of exhibitors expect to meet new clients and generate new sales at trade shows, so therefore it’s vital to decide on what’s important for your brands before attending. Are you looking for new suppliers, innovative technologies, or partnerships? By having a clear idea, you can speed up decision making and maximize your time when you are at the event.
- Research Exhibitors: Use bauma’s online portal to explore the exhibitor list and locate companies that align with your objectives. By doing so, you still have the chance to identify last-minute networking opportunities, prepare targeted pitches, and optimize your own company booth presence to make a strong impression at bauma 2025.
- Set Positions through Solution and Key Talking Points: Distinguish from the peers through relatively unique positioning with comprehensive and cohesive stories.
- Schedule Meetings: Reach out to key exhibitors and schedule appointments ahead of time to ensure meaningful conversation can take place.
2. Dive into the Key Topics
bauma 2025 is centered around five critical topics that are shaping the future of the industry. Tailor your communications to explore these themes. Accompanied are some press release case studies to indicate how to tailor messaging.
- Climate Neutrality: Discover innovations aimed at reducing carbon emissions and achieving sustainable operations in construction and mining.
XCMG Machinery's press release - XCMG Delivers Customized Electric Excavators to Europe, Boosting Eco-Friendly Construction highlights XCMG's delivery of customized electric excavators to Europe, emphasizing the company's commitment to climate neutrality. These excavators, powered by zero-emission lithium iron phosphate batteries, reduce energy costs by 70% compared to diesel models and meet stringent European emissions standards. By advancing eco-friendly construction solutions, XCMG is actively supporting sustainable operations and reducing carbon footprints in urban projects.
2. Alternative Drive Concepts: Explore advancements in electric, hybrid, and hydrogen-powered machinery designed to enhance efficiency and reduce environmental impact.
Sungrow Hydrogen's press releases emphasizes its involvement in the world's largest green hydrogen, ammonia, and methanol integrated project, showcasing advancements in hydrogen-powered solutions.
By producing 110,000 tonnes of green hydrogen annually, this project demonstrates the potential of hydrogen as an alternative drive concept to reduce environmental impact and promote sustainable energy systems. Sungrow's innovative hydrogen production technologies align with the goal of enhancing efficiency and supporting low-carbon industries.
3. Networked Construction: Learn how digitalization, IoT, and AI are transforming construction sites into smart, connected environments.
Another release from XCMG - Smart XCMG Empower Solid Future at bauma CHINA 2024 is a prime example. At bauma CHINA 2024, XCMG showcased its commitment to networked construction through its "Digital Intelligence Space Station." This exhibit highlighted XCMG's end-to-end digital transformation across research, production, supply, sales, services, and financing, demonstrating how digitalization, IoT, and AI are integrated to create smart, connected construction environments.
4. Sustainable Construction: Dive into eco-friendly materials, waste reduction strategies, and energy-efficient practices that are redefining the industry.
At the upcoming bauma 2025, Zoomlion will showcase its commitment to sustainable construction by exhibiting 67 pieces of green, intelligent equipment.
Read the release here - Greener Development, Brighter Future: Zoomlion to Exhibit Green Intelligent Equipment at bauma 2025, Leading the Industry Towards a Sustainable Future
The company's display will include innovations like the world's first carbon fiber tube and intelligent management systems for concrete machinery, aimed at reducing environmental impact. These advancements highlight Zoomlion's leadership in driving the construction industry towards a more sustainable future.
5. Mining Challenge: Address the unique challenges of the mining sector with innovative machinery, automation, and safety solutions.
At bauma 2025, Brigade Electronics will address the mining challenge by showcasing advanced safety solutions tailored for the mining sector. Their release - Construction and mining: Brigade to showcase site vehicle safety solutions at bauma 2025 showcases the company's range of products, including the Backeye360AI camera system and radar detection technology, aims to mitigate the high incidence of fatal accidents in mining and quarrying, as highlighted by Eurostat data. These innovations are designed to enhance visibility and prevent collisions in the hazardous environments typical of mining operations.
3. Engaging Media at bauma 2025: Ensure Your Story Stands Out
Leveraging media coverage is crucial for maximizing your presence at bauma 2025. Here are some strategies to ensure your company's story gets the attention it deserves:
Seize Last-Minute Media Opportunities: Invite journalists and influencers to your booth or demos. Offer sneak previews of innovations and leverage the bauma media list for outreach.
Produce a Tradeshow Teaser Campaign: Share short videos or graphics on social media using #bauma2025. Highlight booth activities and encourage engagement through comments or shares.
On-Site Media Engagement: Schedule press briefings or one-on-one interviews with journalists during the event. Use an optimized event landing page on your website with up-to-date information to make it easy for media to cover your story.
Social Media: Utilize platforms like X, LinkedIn, and Instagram to share real-time updates, high-quality visuals, and official event hashtags. Engage with media accounts to increase your visibility.
Post-Event Follow-Up: After the event, send personalized emails to journalists you met, along with post-event surveys to gather feedback. This helps in securing coverage in recap articles and maintaining relationships for future events.
4. Post-Event Follow-Up
The value of bauma doesn’t end when the exhibition closes! You can:
Create and Share the Message Hub: During the exhibition, journalists are often overwhelmed with packed schedules of visits and interviews, making it challenging to piece together fragmented news leads and notes for their post-event writing. Providing an online message hub not only helps them recall key brand highlights from their interactions but also offers a convenient way to fill in any gaps.
Additionally, the message hub enables brands to stay connected with a wider audience—including potential customers, partner organizations, and decision-makers who couldn’t attend in person—creating a platform for sustained influence. A great example is DEWALT’s PowerShift press kit on MultiVu, which offers multimedia content, ensuring easy access to detailed product information and enhancing engagement beyond the event.
Review Key Takeaways: Summarize your most important insights, contacts, and potential opportunities.
Reconnect with Partners: Reach out to exhibitors or clients you met to solidify connections and explore next steps.
Implement Learnings: Use the knowledge and contacts gained at bauma to drive innovation and growth in your business.
Craft and Produce Localized Stories: to engage the local audience and keep them informed about regional business developments.
Here are a couple of examples of localized stories post event (from bauma 2022 and bauma Conexpo 2024 respectively):
Final Thoughts
Bauma 2025 is a global event that brings together professionals from the construction and mining industries. It’s an opportunity to showcase new technologies, network with key players in the field, and explore innovative solutions that are shaping the future of these sectors.
With thoughtful preparation and active participation, the event can help you strengthen your business, build valuable connections, and uncover new opportunities for growth and success.
For additional advice on how to stand out among thousands of exhibitors, please speak to us now.
About Richard O'Neill
Since 2015, Richard has been working in marketing and communications in London, UK. He moved to China in 2018 for China Daily. Currently, he is an overseas communications strategy consultant for Cision PR Newswire, APAC, responsible for providing content service support and communications strategy consulting for Chinese companies’ global communications strategies.