Throughout 2024, we saw some wonderful releases on the wire that spanned a wide array of trending topics including sustainability, artificial intelligence, fintech, travel & tourism, and much more.
In this special article, we’ve compiled a select list of releases that grabbed our attention with great newsworthy content while also reeling in views and media pick-ups.
#1: Warner Bros. World™ Yas Island, Abu Dhabi soars to new heights with Etihad Airways partnership
Warner Bros. World™ Yas Island’s partnership with Etihad Airways marked a big step in the park’s history, and this Multichannel News Release (MNR) announcement put the creative themed aircraft livery front and center. With eye-catching imagery and enthusiastic executive quotes, this is a great example of the visual potential of a customized MNR release.
#2: BingX Launches 1M USDT SuperX Trading Competition Inspired by Football Partnership
With Bitcoin hitting an all-time zenith and the crypto sector valued at US$3.5 trillion by CoinGecko, 2024 was a huge year for exchanges like BingX. BingX, leveraging its sponsorship of Chelsea Football Club, launched the SuperX Futures Trading Competition with a substantial prize pool.
#3: Hisense and Black Myth: Wukong Redefine the Standard for 3A Gaming Experiences on Large Screens
Visually stunning and steeped in Chinese mythology, Black Myth: Wukong was 2024’s true gaming blockbuster. The officially recommended televisions for the game, Hisense's ULED Mini-LED U7 and QLED E7 PRO series, are the stars of this info-heavy release which provides a balance of striking images, and impressive and reportable statistics.
#4: Bottles Returned, Bottles Reborn: Coca-Cola® Launches 100% Recycled Plastic Bottles in Hong Kong
The iconic Coca-Cola® bottle is now fully recyclable in Hong Kong! With this visually stimulating release from April, the beverage giant announced this important stride on its sustainability journey and gave journalists plenty of data to cover, highlighting the company’s HK$3 million investment to support collection schemes in the city.
#5: Mastercard goes OTP-free in APAC for faster, safer online transactions
Payments giant Mastercard used this PR Newswire release to announce its latest enhancement to the online shopping experience by making payments more convenient and more secure. This release highlights the many benefits of the Mastercard Payment Passkey Service, including new features launched at the Singapore FinTech Festival.
#6: Experience Abu Dhabi's new campaign 20 Summers, One Abu Dhabi: One Summer Isn’t Enough to Experience It All!
If you gather 20 people called ‘Summer’ from around the world and send them on the trip of a lifetime to Abu Dhabi, what do you get? An engaging MNR release from Experience Abu Dhabi that highlights the remarkable diversity of culinary delights, entertaining venues and relaxing retreats on offer in the Emirati capital.
#7: Firefighters Calendar 2025 Launches in Europe!
An established new year tradition since 1993, the Australian Firefighters Calendar marked its 32nd year thrilling fans (and raising over AU$3.5 million for good causes) with this eye-catching MNR release. 2024 marked their third consecutive launch announcement with PR Newswire.
#8: Rockwell Automation and Microsoft Deliver on a Shared Vision to Accelerate Industrial Transformation
2024 was a year in which companies truly began to embrace the potential of AI and cloud solutions to revolutionize industrial transformation. Rockwell used this release to announce their strategic collaboration with Microsoft to empower the workforce to enhance productivity, reduce errors, and accelerate decision-making.
#9: Infinitix Partners with ENLight and Supermicro to Establish Asia's Most Advanced AI Computing Center
As the staggering capabilities of AI continued to grow exponentially over 2024, the demand for AI technology solutions providers such as Infinitix grew with it. This partnership announcement from Infinitix unveils Asia's most advanced AI computing hub, expected to bring substantial benefits to sectors including government, semiconductor, finance, healthcare, and manufacturing.
#10: Philips Future Health Index 2024 APAC Report: Healthcare leaders in APAC turn to AI and data integration solutions to improve quality and timeliness of patient care
Focused on highlighting key trends in the healthcare industry, this release about the Philips’s Future Health Index 2024 APAC Report brings the study’s significant findings to the forefront. Combining a series of digestible infobites and a link to the report in the first paragraph, the announcement provides valuable insights into the healthcare situation across 14 countries in the APAC region.
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About Stephen Erhorn
Stephen Erhorn is an editor at Cision, based in Beijing. He uses his communications and PR expertise to support clients in refining and distributing their press releases.