Over the first two months of 2025, we helped organizations to distribute a huge range of captivating content on topics including the latest trends in immersive travel, motorsport partnerships, and AI-enhanced driving experiences.
If you're looking for some great examples of the content best practices to employ in your next story, we've curated this roundup of releases which generated the most media pick-ups and views on our native site just for you!
#1: Sephora Unveils Its First Film, "Beauty & Belonging" Celebrating Diversity and Authenticity
"At Sephora, everything that we do is guided by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty."
Emotive executive quotes like this one from Sephora Southeast Asia & Oceania's Managing Director are not only a passionate account of the cosmetics giant's corporate ethos, but they're also perfect for journalists to share when covering stories like Sephora's immersive new documentary titled "Beauty & Belonging".
#2. RuggON Unveils VORTEX Vehicle Mount Computer with AI-Enhanced, SATCOM-Ready
The incredible scope of artificial intelligence applications in enhancing industries is becoming one of this decade's defining PR topics. When preparing a news release about such a widely discussed theme, it's important that the headline includes highly discoverable terms to improve search engine ranking.
#3: Brewing Connections and Spotlighting Café Culture: MIFB 2025 Hosts MNCC in Collaboration with MSCA
Alongside the optimized discoverability showcased by RuggON, evocative headlines like Constellar Exhibitions Malaysia’s “Brewing Connections” for MIFB 2025 stand out. This headline not only leverages the search term "MIFB 2025 coffee," but also creates a vivid image of collaboration and the enticing aroma of great coffee, capturing the spirit of the Malaysia National Coffee Championship perfectly.
#4: The Apurva Kempinski Bali Unveils 2025 Annual Campaign: Powerful Indonesia to the World
Telling a compelling story is the foundation of a great news release, but how do you encourage readers to engage with your content once you've piqued their curiosity? A solid call to action!
The Apurva Kempinksi Bali fills readers with a desire to “delve into the diversity of Indonesia” and then gives them plenty of opportunities to learn more through a rich selection of hyperlinked webpages, brochures, and video materials.
#5: Zoomlion to Build Smart Factory for Aerial Work Platforms in Hungary
Our 2024 State of the Media report revealed that APAC journalists scored data and key research as the main factor in making their job easier.
Zoomlion's announcement of its new modern smart factory in Hungary succeeds because it provides key statistics on land area, job creation, and global market share. These figures highlight the scale and potential impact of the new factory, making them ideal for journalists to share.
#6: Aston Martin Aramco Formula One® Team Announce Pepperstone as Offical Trading Partner
A great release immediately answers one question: "Why does this matter?".
It's no wonder that stories like Pepperstone and Aston Martin Aramco's announcement of a ‘long-term partnership’ are popular for media pick-ups as the headline and subheadings clearly convey this significance.
This release provides valuable information to motorsports journalists and their readers who are always eager to follow team partnerships for the upcoming season.
#7: Amadeus and Traveloka strengthen travel technology partnership
Continuing with the theme of effectively communicating a collaboration story, leading travel technology company Amadeus impressed us with their digestible formatting.
By keeping the announcement of their deepened partnership with Southeast Asian booking platform Traveloka succinct at less than 600 words, marking out quotes with italics, and using brief paragraphs that avoid unnecessary information, Amadeus ensures that readers don't get lost in the text.
#8: Terra Drone Launches Japan-Made Indoor Inspection Drone "Terra Xross 1"
Building upon the benefits of brevity displayed by Amadeus, Terra Drone Corporation did a fantastic job of drawing eyeballs to key product features by employing bold text within an easily scannable numbered list. Pairing this good formatting practice with an intriguing image of the new Terra Xross 1 indoor inspection drone brings this release to the next level! They’ve provided us with a strong example of effective communication for a high-tech product launch.
#9: Mizuchan: Pioneering Clean Water Solutions for a Sustainable Future
One of the lesser-utilized ways to boost the odds that a release gets picked up is to send it out at a less popular time with a lower volume of distributions.
For instance, sending out a release at an atypical time like 3:12pm, as compared to 3:00pm, which might be more common. This is exactly what Mizuchan did when they shared their story about water filtration systems, and they were rewarded with high media pickups!
By landing in journalists' mailboxes at an off-peak time, Mizuchan’s release avoided getting lost in a potential flood of announcements.
#10: Cicada Resort Bali Ubud, Autograph Collection Introduces Unique Balinese Cultural Experiences and Signature Melukat Ritual
Stunning visuals can be incredibly effective in capturing the attention of journalists and readers, especially when it comes to the evergreen topic of travel destinations!
This introduction to Cicada Resort Bali Ubud's Autograph collection features an idyllic image of a mesmerizing guest room that is enough to make a sun-starved northern hemisphere audience long for the cultural discovery that awaits guests in Sebatu's lush natural sanctuary.
Want to learn more about crafting a press release for optimal success? Ensure your story isn't overlooked by those who matter most with PR Newswire’s Definitive Guide to Crafting an Engaging Press Release.
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About Stephen Erhorn
Stephen Erhorn is an editor at Cision, based in Beijing. He uses his communications and PR expertise to support clients in refining and distributing their press releases.