CES 2025, the world’s largest and most influential tech exhibition, is fast approaching. Set to take place in Las Vegas from January 7 -10, 2025, it will feature 296 Fortune 500 companies from 157 countries, each unveiling their latest technological innovations on a global stage.
40.6% of last year's exhibitors were international, with the highest international attendance figures coming from South Korea, China, and Japan respectively, indicating that CES continues to maintain its significance among Asian exhibitors.
CES serves as a critical platform where industry leaders and innovators come together to showcase and explore emerging technologies. It offers a preview of the next-generation innovations that will transform everyday life, from AI and virtual reality to sustainable solutions and smart technologies.
What will be the major themes at CES 2025? After taking the mantle of the hottest theme at CES 2024, AI, probably to the surprise of no one, is all set to repeat this at CES 2025. Other prominent themes, as indicated on the CES website, are expected to be digital health, vehicle tech and advanced mobility.
Here is a rundown of the other major themes which are expected to take center stage:
Some of the Major Themes at CES 2025
AI Technology: CES 2025 will feature the expanding role of AI, with exhibits including consumer robots, smart appliances, and AI-integrated vehicles from leading brands like Samsung and LG.
Sustainability and Green Technologies: Sustainability continues as a key focus with showcases on advancements in battery technology, renewable energy, and water security solutions.
Vehicle Tech and Advanced Mobility: Expect the latest in autonomous vehicles and innovative in-car technologies from industry leaders.
Digital Health: The event will highlight the newest developments in wearable health monitors, telehealth platforms, and advanced medical devices.
Smart Home Devices: CES 2025 will display the latest in AI-powered smart home technologies, with enhanced connectivity thanks to the rollout of 5G and introduction of 6G networks.
Virtual and Augmented Reality (VR/AR): This segment will demonstrate how VR and AR are transforming industries, improving everything from digital health diagnostics to safety training.
With CES 2025 approaching, maximizing media exposure is crucial for capturing the attention of tech-savvy attendees and influential media. As the official CES wire distribution provider, here is some strategic advice to significantly enhance the visibility and impact of your presence at the event.
How to Maximize Media Exposure
#1: Optimal Timing for Press Release Distribution
To maximize media coverage, you should distribute the pre-announcement press release 2 weeks before the trade show. This timing allows media outlets enough time to schedule visits and include your brand in their coverage plans. Companies often make the mistake of distributing announcement press releases only 2-3 days ahead of the event, but this doesn’t leave much time at all for publications, or audiences to react to the news, and often results in missed opportunities for media exposure.
As seen below, data from Cision total mentions for CES 2025 in the media has grown steadily since July 2024 (peaking in November 2024) but still substantially higher than earlier in the year.
#2: Effective Storytelling During the Show
Live Updates: In the age of social media, it’s very easy to share real-time highlights from the trade show, including demonstrations, visitor reactions, and endorsements from industry experts.
Media Interaction: CES 2024 drew over 5000 media from around the globe. Therefore, it's a great opportunity to facilitate direct interactions with key media representatives, providing them exclusive insights or previews to build more in-depth stories.
#3: Identify Event-Specific Keywords
Event Name and Year: Start with the most obvious and essential keywords such as "CES 2025," which will be the primary search term for anyone looking for information about the event.
Technology Focus: Incorporate keywords that reflect the main technology themes of the event. For CES, these might include "innovation," "smart home," "consumer electronics," "tech trends," "gadgets," and "future tech."
How to Produce an Outstanding Trade Show Story
#1: Craft a Catchy Headline
When writing your press release, your headline should be attention-grabbing and tie your announcement to one or more of the CES themes.
For example, the headline below ties into key CES themes — human-centric technology and the expansion of 5G capabilities — making it highly relevant and engaging for the event's audience.
To maintain reader engagement and avoid the pitfalls of vague and overused adjectives seen in many press releases, it is crucial to craft headlines that are precise, specific, and informative. Such headlines will capture the attention of relevant audiences, ensuring that the content resonates and maintains interest. The examples of well-crafted headlines below effectively convey key information without relying on clichéd phrases like "new innovation" or "announces participation," which tend to be too generic.
#2: Use a Multimedia News Release (MNR)
Create a multimedia hub page, preferably in advance of the trade show. It should include must-see features, product launch footage, and animated demos to engage readers.
An MNR released before CES is primarily aimed at building excitement and anticipation for what you will potentially unveil or present at the show. It's about teasing new products, innovations, or significant announcements to generate buzz and ensure that your booth or event is a must-visit.
To generate excitement ahead of CES 2024, Kohler provided a preview of its booth, while highlighting its top products visitors can expect to see in the following excerpt below. All in a bid to encourage media and public attendance.
#3: Give a Strong Call to Action (CTA)
The EBL article below includes various CTAs, such as inviting readers to experience the innovation firsthand at the CES booth, directing them to the website for further details, or prompting a purchase if the product is available.
Post-Event
A central message hub is essential to reinforce key takeaways from your trade show presence with and bridge the event's momentum to ongoing business activities.
Timekettle, a leader in AI-powered interpreter devices, prominently featured the groundbreaking launch of the X1 AI Interpreter Hub at CES 2024. As the world's first AI Interpreter Hub, the event was marked by a compelling multimedia news release that included high-resolution images of the product and a dynamic video demonstration by CEO Leal Tian. These elements powerfully conveyed the revolutionary nature and substantial value of the X1 AI Interpreter Hub to a worldwide audience.
By preparing a multimedia news release after the event, it can maintain interest and momentum in the products or technologies introduced at CES. They can extend the life cycle of the media coverage and keep the conversation going.
Final Words
To effectively wrap up your CES 2025 coverage, integrating a multi-channel strategy can significantly boost your post-event communications. By distributing key highlights and innovations across platforms like text-based or multimedia press releases, social posts and boosts, and newsletters, you can maintain the momentum and maximize CES-related impressions with traffic-driving media placement posts.
This approach not only keeps your audience engaged but also reinforces your brand's connection with innovation long after the event has concluded.
CES 2025 presents a great opportunity for your company to position itself as a leader in innovation. By setting the right tone regarding technological advancements, you can lead the narrative with compelling stories throughout the year.
For additional advice on how to stand out among thousands of exhibitors, please speak to us now.
About Richard O'Neill
Since 2015, Richard has been working in marketing and communications in London, UK. He moved to China in 2018 for China Daily. Currently, he is an overseas communications strategy consultant for Cision PR Newswire, APAC, responsible for providing content service support and communications strategy consulting for Chinese companies’ global communications strategies.