Behind the Byline

How to Write a Media Pitch: Examples & Template

Learning how to write a media pitch can help you not only capture attention and generate media coverage but also make meaningful long-term connections with reporters.

Partnership Press Releases: Tips, Tricks and Examples

Are you struggling to showcase your company’s latest partnership? It can be tricky to write a press release that balances brand promotion while also highlighting the partnership’s value. Let’s dive in and explore how to announce a partnership in a...

10 PR Tactics to Bring to Your Strategy in 2025

To help you start 2025 off with a bang, we've chosen 10 of 2024’s most compelling takeaways, gleaned from 12 months of reports, analyses, webinars, and expert insight. Here, we present – in no particular order – 10 public relations tactics to bring...

Thailand Media Landscape: Opportunities and Challenges Ahead in 2025

The Thailand Media Landscape 2024-2025 report by Dataxet Limited presents trends, data, and movements across various media platforms, including perspectives from academics, mass media professionals, influencers, and content creators through...

Three Reasons Traditional 'Click to Share' Social Post Buttons Fall Short

"Click to share" buttons on a piece of content are a helpful way to spread your message, but they have failed to achieve widespread adoption. We'll explore the challenges of traditional social sharing functionality and how to address these...

Do Press Releases Help SEO? Benefits & Best Practices

Let’s define why press releases are good for SEO, walk through the benefits and learn what it takes to maximise their value.

Special Edition: Looking Back at 2024's Top Press Releases from APAC

We’ve compiled a select list of releases that grabbed our attention with great newsworthy content, while also reeling in views and media pick-ups in 2024 from APAC.

What Is a Press Kit vs. a Media Kit? Templates & Examples

Let’s dive into the world of press kits vs. media kits to help you navigate these essential PR tools.

New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025

To help set you up for success in 2025, we’ve identified three New Year's resolutions that won’t fizzle out after a few months, but instead are strategically designed to elevate your PR initiatives throughout the year.

2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams

This year, we’ve uncovered some fascinating differences between agencies and in-house PR teams. Our deeper dive into the data from our 2024 Global Comms Report, which shows how both groups are tackling today’s challenges and embracing the...

What Themes to Expect and How to Maximize Media Coverage at CES 2025

CES serves as a critical platform where industry leaders and innovators come together to showcase and explore emerging technologies. What will be the major themes at CES 2025?

5 Winter Releases that Capture the Festive Spirit

If you’re preparing a holiday-themed release and are searching for some inspiration, look no further than these great holiday-themed press releases that are sure to spread warmth and joy!

How to Write an AP Style Press Release: Format & Examples

In the fast-paced world of media relations, there's one crucial element to understand: how to write an AP-style press release.

How to Communicate with AI Skeptics

Many organizations are not taking into account how challenging it is to overcome initial skepticism of any new technology that changes the way people work.

Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage

Don’t wait until Fashion Week to pitch your story. Whether you're promoting skincare, sustainable fashion, or beauty tech, this insider information will help you craft pitches that get noticed and get results.

How Healthcare Companies Are Using Press Releases

Healthcare PR professionals face unique challenges: sharing complex medical information, navigating rules and regulations and cutting through the noise to reach your target audience. It’s not always easy to get your message out effectively. You...

Embracing Sustainability: How Businesses Can Align with COP29 Priorities for a Greener Image

Media Q&A with Cat Nelson, Editor of PostMag, the newly revamped Sunday supplement from South China Morning Post

Read to find out what Cat Nelson, Editor of PostMag, South China Morning Post, has to say during our media Q&A session with her.

3 Reasons Multimedia Should Be Part of Your Comms Strategy

Read to uncover the 3 reasons why multimedia should be part of your comms strategy

What is Crisis Communication? Definitions & Strategies

Let’s look at the fundamentals of crisis communication and strategies to prepare for and manage crises, should they arise.

What is Sentiment Analysis? Definition, Examples & How to Use Effectively

Let's dive into what sentiment analysis is and how to use it effectively.

3 Questions that Hold the Key to a Great Product Launch Press Release

Read to find out the three essential questions that your press release should be able to answer when crafting a product launch press release.

6 of Your Burning PR Questions Answered

We've pulled together some of the most common PR questions.

Social Media Monitoring: What Is It and Why Is It Important?

Let's dive into what social media monitoring is, why it matters, and how you can make it work for you.