How to Use Quotes in a Press Release: Format & Examples
To succeed, your press release needs to offer more than dry facts and figures. It needs a human element that compels journalists to take notice. This is where strategic quoting comes in.
Media Relations Strategies to Bring to 2025
Here are some of the biggest takeaways for PR and communications teams based on this question “What can PR teams do to build those all-important relationships in an increasingly digital-first world?”
Financial Earnings Press Releases: Guidelines & Examples
Want to make your earnings and financial press releases work harder for your business? Learn how to craft releases that inform, engage and build confidence in your company’s finances.
How to Write a Press Release: Tips and Best Practices
What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades.
How Tech Companies Use Press Releases
Between new innovations launching every day and tough competition, tech companies need smart ways to share their stories and updates with the world. That’s just what technology press releases are for.
3 Ways Generative AI Can (Actually) Help with Creativity
Generative AI is a valuable resource that can help you overcome some of the challenges of the writing process. Let’s explore the best use cases.
Spotlight: 10 Most Popular Press Releases in Jan & Feb
Jan & Feb Recap: Discover which content best practices these brands implemented to maximize visibility and engagement with their press releases.
Why Brands are Embracing Multichannel Amplification™
The most fruitful comms strategies include a holistic, Multichannel AmplificationTM approach wherein brands expand the reach of their message using multiple channels.
Beyond the Games: PR & Comms Lessons from Squid Game
Squid Game, a South Korean dystopian thriller is one of the most-watched show on Netflix, the streaming platform thanks to its high relatability, the ability to draw an emotional connection among viewers and more. Read to find out what PR and comms...
How to Write a Media Pitch: Examples & Template
Learning how to write a media pitch can help you not only capture attention and generate media coverage but also make meaningful long-term connections with reporters.
Partnership Press Releases: Tips, Tricks and Examples
Are you struggling to showcase your company’s latest partnership? It can be tricky to write a press release that balances brand promotion while also highlighting the partnership’s value. Let’s dive in and explore how to announce a partnership in a...
10 PR Tactics to Bring to Your Strategy in 2025
To help you start 2025 off with a bang, we've chosen 10 of 2024’s most compelling takeaways, gleaned from 12 months of reports, analyses, webinars, and expert insight. Here, we present – in no particular order – 10 public relations tactics to bring...
Thailand Media Landscape: Opportunities and Challenges Ahead in 2025
The Thailand Media Landscape 2024-2025 report by Dataxet Limited presents trends, data, and movements across various media platforms, including perspectives from academics, mass media professionals, influencers, and content creators through...
Three Reasons Traditional 'Click to Share' Social Post Buttons Fall Short
"Click to share" buttons on a piece of content are a helpful way to spread your message, but they have failed to achieve widespread adoption. We'll explore the challenges of traditional social sharing functionality and how to address these...
Do Press Releases Help SEO? Benefits & Best Practices
Let’s define why press releases are good for SEO, walk through the benefits and learn what it takes to maximise their value.
Special Edition: Looking Back at 2024's Top Press Releases from APAC
We’ve compiled a select list of releases that grabbed our attention with great newsworthy content, while also reeling in views and media pick-ups in 2024 from APAC.
What Is a Press Kit vs. a Media Kit? Templates & Examples
Let’s dive into the world of press kits vs. media kits to help you navigate these essential PR tools.
New Year, New Strategies: 3 Resolutions for PR and Comms Teams in 2025
To help set you up for success in 2025, we’ve identified three New Year's resolutions that won’t fizzle out after a few months, but instead are strategically designed to elevate your PR initiatives throughout the year.
2024 Survey Snapshot: PR Agencies Vs. In-House PR Teams
This year, we’ve uncovered some fascinating differences between agencies and in-house PR teams. Our deeper dive into the data from our 2024 Global Comms Report, which shows how both groups are tackling today’s challenges and embracing the...
What Themes to Expect and How to Maximize Media Coverage at CES 2025
CES serves as a critical platform where industry leaders and innovators come together to showcase and explore emerging technologies. What will be the major themes at CES 2025?
5 Winter Releases that Capture the Festive Spirit
If you’re preparing a holiday-themed release and are searching for some inspiration, look no further than these great holiday-themed press releases that are sure to spread warmth and joy!
How to Write an AP Style Press Release: Format & Examples
In the fast-paced world of media relations, there's one crucial element to understand: how to write an AP-style press release.
How to Communicate with AI Skeptics
Many organizations are not taking into account how challenging it is to overcome initial skepticism of any new technology that changes the way people work.
Insider Tips for Fashion and Beauty PR: How to Pitch and Earn More Coverage
Don’t wait until Fashion Week to pitch your story. Whether you're promoting skincare, sustainable fashion, or beauty tech, this insider information will help you craft pitches that get noticed and get results.
How Healthcare Companies Are Using Press Releases
Healthcare PR professionals face unique challenges: sharing complex medical information, navigating rules and regulations and cutting through the noise to reach your target audience. It’s not always easy to get your message out effectively. You...