Bank Rakyat Indonesia Case Study

Introduction to Bank Rakyat Indonesia: 

Find out how PR Newswire helped BRI craft a multichannel comms plan to promote its business event globally.

In 2020, the COVID-19 pandemic forced Bank Rakyat Indonesia (BRI), a state-owned bank in Indonesia to pivot its annual BRI UMKM EXPO[RT] BRILIANPRENEUR event to a hybrid format for the first time. The event connects international buyers to Micro, Small, and Medium Enterprises in Indonesia.

However, the BRI team needed help to promote the event to its target audience globally to gain overseas brand awareness and increase the number of overseas buyers. Find out how PR Newswire crafted a multichannel communications plan to promote the event globally.


Get this case study to find out how PR Newswire helped BRI to:

  • Secure earned media coverage by crafting 2 news-worthy press releases
  • Attract eyeballs through video seeding and OOH advertising
  • Target mainland Chinese buyers through WeChat advertising

Bank Rakyat Indonesia Case Study

The Challenge

Bank Rakyat (ID) is one of the largest state-owned banks in Indonesia, with more than 7,000 branches across the country. The bank was established by Raden Bei Aria Wirjaatmadja in 1895 in Purwokerto, Central Java. BRI's mission is to conduct the best banking practices with a priority to serve Micro, Small, and Medium Enterprises. 

The BRI UMKM EXPO[RT] BRILIANPRENEUR 2020 is an annual business event that connected Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to international buyers from various industries from fashion, home decor, and craft, accessories and beauty to food and beverage.

The event, like many others held during the pandemic, had to pivot to a hybrid format for the first time. Held in December 2020, the event comprised a mix of physical and virtual business matching activities that included live-stream talk shows and online coaching clinics.

Transitioning to a hybrid event allowed BRI to showcase its brand on a global stage and increase international exposure for homegrown MSMEs. However, the BRI team, which is based in Jakarta, needed help to promote the event to its target audience globally to gain overseas brand awareness and increase the number of overseas buyers. 

Client Perspective

"What we like most about working with PR Newswire is its flexibility and ability to provide supporting data that can assist BRI in making decisions before placing communications materials on various media. "

Mr Sunarso, President Director

Bank Rakyat Indonesia

Bank Rakyat Indonesia Case Study

The Result

  • The BRI UMKM EXPO[RT] BRILIANPRENEUR 2020 received a record 116,000 international visitors. A total of 74 business contracts were signed at the event, yielding USD 57.5 million in revenue.
  • BRI gained brand awareness from the 12.9 million+ impressions from the global multichannel communications campaign.
  • Prominent earned media coverage of the event by international and local media outlets was secured. 
Read the Full Case Study
Bank Rakyat Indonesia Case Study

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