Sophie’s BioNutrients Case Study

Introduction to Food Tech Startup: Sophie’s BioNutrients 

Sophie's Bionutrients, a Singapore-based B2B food technology company, is on a mission to unleash the limitless possibilities of nature, restore our planet and eliminate food allergies. It aims to achieve this by creating plant-based, protein- rich alternatives to meat and seafood using microalgae, the mother of all animal and plant life. 

With the concept of using microalgae for food production being nascent, the Singapore-based startup was looking to expand its brand awareness among consumers both locally and overseas, as well as seek investment and partnership opportunities to grow its business.

Sophie’s BioNutrients Case Study

The Challenge

Founded in 2017, Sophie’s BioNutrients is the world’s first food technology company that uses microalgae and patent-pending technologies to develop 100% plant-based and sustainable alternative protein. This enables food manufacturers to produce protein-rich food products in response to mounting concerns of global food security.
The concept of using a single-celled microalgae to produce a high-protein flour for food application is nascent in APAC. Microalgae has traditionally been associated with healthcare supplements and cosmetics. Although the company has received some media coverage in Singapore, it was looking to expand its brand awareness among consumers both locally and overseas, as well as seek investment and partnership opportunities to grow its business.

Client Perspective

"The PR Newswire team helped us deliver the right message at the right time and to the best audience. It was also through the team’s services that we discovered that our customers are mostly in Europe and not in North America or Asia as we had suspected. This helped us direct our resources accordingly. I am glad that we chose PR Newswire’s services."

Eugene Wang, CEO and Founder

Sophie’s BioNutrients

Sophie's BioNutrients Case Study

The Result

  • Gained global PR mileage with a strategic communications and content plan 
  • Doubled its share of voice in the global alt-protein industry within a year through crafting 12 newsworthy press releases to secure prominent media coverage  
  • Reached hundreds of media outlets globally through press release distribution
  • Discovered new business opportunities in Europe
Read the Full Case Study
Sophie's BioNutrients Case Study

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