Insights from top journalists on today's media landscape

Wondering what it really takes to get journalists’ attention and secure more earned media coverage? We surveyed over 3,000 journalists worldwide for answers to those questions and more.

Watch this panel of journalists from top media outlets as we explore findings from our 2024 State of the Media Report.

You’ll get a behind-the-scenes look at the media’s biggest challenges, highest priorities, and what it all means for PR teams. More importantly, you’ll find out what it really takes to build effective, long-lasting relationships with journalists.

Our discussion with these industry insiders covered it all, including:

  • Changing audience behaviors around media consumption - and why it matters
  • Attention-grabbing tactics and more effective approaches to pitching - straight from the source
  • How social media plays into the PR/journalist relationship
  • How journalists really feel about generative AI

Fill out the form to watch this on-demand webinar today.

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