As a savvy PR pro, you know press releases are the key to an effective comms strategy. However, sharing your news shouldn't end with a press release. Leveraging the content from your press release using a multichannel approach can ensure your message is seen by the right audience and save you time from creating new content from scratch.
Find out how other leading comms teams are streamlining their press release content for different platforms and new audiences.
We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message -- using your press release as the foundation of your comms campaign.
