How to Use Quotes in a Press Release: Format & Examples
To succeed, your press release needs to offer more than dry facts and figures. It needs a human element that compels journalists to take notice. This is where strategic quoting comes in.
Utilize sports sponsorship to promote products and brands in press releases
The 2022 World Cup is just a few days away! 32 national teams travel to Qatar to compete for the biggest competition. As all eyes are on this quadrennial tournament, sponsorship represents an immense commercial opportunity for brands. Starting from ...
Write Powerful Product Launch Press Releases with Audience in Mind
During a product launch, getting the message across to the target audience requires compelling product pitches and effective audience engagement.
Editor’s Pick from August: Presenting Your Financial Results
Trending in August, 5 financial results themed press releases are included in the list of top 15 most viewed press releases on PR Newswire website. Generally August is the halfway point of the earning season where the US listed companies will...
Strategies to Revive the Tourism Industry After the COVID-19 Pandemic
The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. We put together 3 key takeaways from PR and media practitioners, and content creators.
Behind The Byline Podcast: With Jeff Liebsch, CEO, Haps Magazine Korea
Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home.
Media Digitalization in APAC: Trends and Strategies
First Media Coffee Comeback in Singapore On 4 August, we organized our first Media Coffee comeback event in Singapore. The event was a remarkable success, and we would like to extend our sincere gratitude to the speakers and guests who have joined...
The 5 Most Viewed Press Releases from July: Load Up on SEO Tactics for Higher Ranking and Readership
Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to...
The 5 Most Viewed Press Releases from June: Visual Engagement via Multimedia
Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a...
International Women’s Day 2022: #BreakTheBias Through Communications
Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political...