Holiday Gift Guide Pitching Kit
In the Holiday Gift Guide Pitching Kit, we cover ways to increase your chances of getting journalists to notice your pitch and act on it.
The Complete Guide to Effective Media Monitoring for PR
Media monitoring can be easier to manage when you have an effective strategy in place. Get this guide to learn the whys and hows of media monitoring so you can see the full impact of your work.
Do's and Don'ts for Influencer Marketing: A Tip Sheet for PR
We created this tip sheet: a list of do's and don'ts for anyone who wants to create an effective influencer plan for your PR strategy, but doesn’t know where to begin. Get practical advice you can apply today to target the right influencers for your brand, avoid common missteps, and start building authentic, long-term influencer relationships.
2024 State of the Press Release Report
This year’s State of the Press Release Report covers: - How to optimize headlines for maximum visibility - Insights into the use of generative AI in press release creation - Why the inclusion of multimedia with releases is essential - The increasing use of multichannel communications strategies
The Ultimate Toolkit for Getting Your Press Release Noticed
We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.
The Complete Guide to PR Pitching
In The Complete Guide to PR Pitching, we take a deep dive into all the important elements of pitching to share pitching tactics and approaches you likely haven’t seen elsewhere.
The Multichannel Communications Playbook
In our latest guide, we outline why a multichannel comms strategy is essential for driving revenue generation, improving ROI and reaching new audiences.
10 Media Pitching Tips Directly From Journalists
Download 10 Media Pitching Tips, our quick and easy guide to what it takes to cut through the noise, get journalists' attention and earn more coverage for your brand.
Crisis Comms Checklist
The Crisis Comms Checklist guides your strategy development - from media monitoring processes and stakeholder communications planning to identifying key advocates and influencers.
2024 State of the Media Report
This year’s State of the Media Report covers: - Words and actions that truly get journalists’ attention - Most effective channels for reaching journalists - Resources most likely to win PR teams more earned media coverage - Factors that journalists say make up a “perfect” PR pitch
Mastering the Pitch: Data-Backed Strategies for Smarter PR
Mastering the Pitch: Data-Backed Strategies for Smarter PR explains how you can use data to craft compelling, relevant pitches that will incite action from journalists and generate more earned media – and more awareness for your brand.
PR in the Age of Misinformation
There’s a world of information at our fingertips, but how much can we actually trust it? In PR in the Age of Misinformation: Building and Maintaining Brand Trust we explore: - The rise of misinformation, what’s driving it and how it impacts brands - How PR teams can battle misinformation – and why they need to - How PR teams are using technology combat misinformation and protect brand reputation
10 Newsworthy Reasons to Send a Press Release
In 10 Newsworthy Reasons to Send a Press Release, we break down the most common subject categories of press releases and outline the use cases for each.
5 Creative Ways to Amplify Your News Beyond the Press Release
We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message -- using your press release as the foundation of your comms campaign.
2024 Global Comms Report
This year's Global Comms Report reveals much about the evolution of PR and communications, such as the benefits of increased data reliability, access, interpretation and more.
CES 2024 Media Trends Analysis
The 2024 Consumer Electronics Show (CES) took place on January 9-12, 2024. The most influential tech event in the world set the theme as Artificial Intelligence (AI) this year. Together with AI, topics involving Mobility, Smart Devices and Robotics are dominating the discussions.
How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists—and putting the “relation” aspect of public relations at the center of your strategy.
APAC PR Calendar 2024
PR Calendar 2024 – Never miss an important event, occasion or date again!
PR & Event Marketing Lessons to Take to CES 2024 (and Beyond)
Almost every industry event marks a unique opportunity for brands to connect, engage, and make a lasting impression. For PR and comms professionals, one of the biggest challenges around events lies in maximizing coverage and impact to ensure a valuable return on investment. One good place to start is looking to the past – whether it’s your brand’s history or industry successes.
A Use Case Guide on Leveraging the Power of Brand-Building Stories
Press releases are essential to controlling your brand’s narrative and in sharing your moments that matter. But getting your story to the people you want to reach isn’t easy. That’s why the way you distribute news is critical and can make all the difference in reach and impact.
The Art of Social PR
The term “social listening” is everywhere these days, but it’s more than just an industry buzzword: For leading public relations, marketing and communications teams, it’s a must-have part of their strategies.