Tech Media Pitching Kit
This guide cuts through the chaos of tech media and empowers you with ideas for media outreach. We’ve assembled the latest trends in tech media and topics journalists want to write about to kickstart your media pitching.
Paid Media Strategy in 2025: Tips, Trends & Tactics
In 2025, we're seeing major changes in how brands connect with target audiences through paid channels. Understanding the latest paid media trends will ensure you’re using the latest tools and making smart decisions about where to invest your budget.
Owned Media Strategy in 2025: Tips, Trends & Tactics
Let's explore how you can build an owned media program that drives real business results.
Shared Media Strategy in 2025: Tips, Trends & Tactics
46% of PR professionals say shares are one of the most important metrics for gauging the success of their social media strategy. But gaining those shares isn’t always easy.
Earned Media Strategy in 2025: Tips, Trends & Tactics
As public relations (PR) evolves at lightning speed, earned media remains a powerful way to build trust and reach new audiences.
How to Build Brand Loyalty as a PR Professional
PR campaigns, crisis comms, and media relations often take priority for PR teams, yet when done well, these can all foster a strong sense of brand loyalty. That’s why you should keep brand loyalty in mind with everything you do.
The 5 Best Tips for PR Writing
The content you write for your PR strategy is a double-edged sword. Let’s make sure you polish the right edge. Explore top tips for PR writing so you can develop captivating, authentic, and consistent content for your brand.
Media Kit Checklist for PR Pros
From showcasing your digital presence to providing guidelines for your visual identity, this checklist encompasses clear, actionable tips for building the media kit your brand deserves.
10 Ways to Amplify Your Press Release Content
Whether you’re an experienced PR pro or have only crafted a couple of press releases, this tip sheet gives you 10 creative ways to transform your announcement into an important pillar of your PR campaign.
How to Send a Press Release to Local Media & Newspapers
Learning how to send a press release to local media is one of the most effective ways for small businesses and local organizations to share their story, connect with their community and expand their reach. If you want to get your message in front of the right audience at the right time, this guide can help.
How to Get the Most Out of bauma 2025: A Practical Guide
bauma, the world’s largest trade fair for the construction industry, is returning to Munich, Germany, from April 7 to April 13, 2025. Here’s how to make the most of bauma 2025 for your brand.
How Media Monitoring Can Help with PR Competitive Intelligence
Media monitoring can be a powerful competitive intelligence tool. Those same platforms you use for tracking brand sentiment, media mentions, and audience reach can do the same for your competitors. From there, the information you gather can support your strategic decision-making and give you a competitive advantage.
PR Trends 2025: Comms Experts Talk AI, Social Media, and Crisis Management
Given the speed with which we’re moving, what does 2025 have in store for comms teams? During a recent Cision webinar, industry experts came together to discuss this very question.
7 Strategies to Grow Your PR Agency
In order to survive, agencies need to be more strategic than ever. But with the right approach, your PR agency can thrive, even in difficult times. Here are seven strategies to help you attract more clients and expand your PR business.
Media Relations Strategies to Bring to 2025
Here are some of the biggest takeaways for PR and communications teams based on this question “What can PR teams do to build those all-important relationships in an increasingly digital-first world?”
Financial Earnings Press Releases: Guidelines & Examples
Want to make your earnings and financial press releases work harder for your business? Learn how to craft releases that inform, engage and build confidence in your company’s finances.
The Complete Guide to Using AI in PR
We've created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits.
How to Write a Press Release: Tips and Best Practices
What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades.
How Tech Companies Use Press Releases
Between new innovations launching every day and tough competition, tech companies need smart ways to share their stories and updates with the world. That’s just what technology press releases are for.
3 Ways Generative AI Can (Actually) Help with Creativity
Generative AI is a valuable resource that can help you overcome some of the challenges of the writing process. Let’s explore the best use cases.
Spotlight: 10 Most Popular Press Releases in Jan & Feb
Jan & Feb Recap: Discover which content best practices these brands implemented to maximize visibility and engagement with their press releases.
Why Brands are Embracing Multichannel Amplification™
The most fruitful comms strategies include a holistic, Multichannel AmplificationTM approach wherein brands expand the reach of their message using multiple channels.
![[On-demand Webinar] The Role of AI in Managing a Comms Crisis](/content/dam/cision-revamp/cision-optimized/resources/webinars-and-events/thumbnails/webinar-the-role-of-ai-in-managing-a-comms-crisis.png "[On-demand Webinar] The Role of AI in Managing a Comms Crisis")
[On-demand Webinar] The Role of AI in Managing a Comms Crisis
In this panel, we discuss AI's impact on PR, from enhancing communication strategies to revolutionizing media relations.
Crisis Communications Tactics for Your Brand
Established crisis communication techniques make it easier to put the right strategy in place to resolve the situation. That’s why we’ve put together a toolkit of resources to make sure you know what to do in a crisis and how to emerge stronger than ever.
How to Use Quotes in a Press Release: Format & Examples
To succeed, your press release needs to offer more than dry facts and figures. It needs a human element that compels journalists to take notice. This is where strategic quoting comes in.